Archive for February, 2010

Correlating the things

February 16, 2010

I am sorry for not updating this space for quite some time. I was really busy with little personal stuffs, frequent weekend travels, blah blahs. I really ask sorry to those thousands of this blog readers (just kidding).

I really cherish those moments when I watch television ads with my son (18 months old), who likes ads than cartoons. I really surprise on his skills the way he correlates real things with those comes on television. One fine day, I showed a bottle of Dettol hand washer kept near the wash basin when the same product ad appeared on the virtual screen. After a day, same ad came on the screen (of course they sponsor a lot of programs in different channels). He quickly pulled my hands and showed the same bottle kept aside. I was on a pleasant  surprise. He is able to recognize that product colour, shape and that ad sound of course.

Now as a Technical Writer, I am correlating this incident (anecdote) with the user experience. Rather than writing hundred pages user manual, it’s really a good idea to present them with video tutorials, and captivate demos to explore a particular feature of a product. The User will grasp the new things easily by these kinds of visuals than reading hundreds of pages. Of course, it’s human brain’s tendency to correlate things visually than reading or learning by themselves.

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